The real meaning behind Clean eating and Fit-spiration messages

No matter what the time of year, I can find it difficult to encounter a shop, magazine, TV show, You Tube video or Instagram picture without being tainted by a message related to eating clean or embarking on some particular health and fitness routine. An obsession with what others are eating or how they may be exercising has gone beyond any of the boundaries we have ever seen before, as the drive to feel accepted by others and, most importantly, ourselves has risen through the roof. Although many of these messages may appear positive and in favour of our overall wellbeing, behind the scenes they may insidiously be poking a nerve that augments an already low sense of self-worth and esteem. No